Insureteach is a project focused on making insurance education more approachable and engaging, especially for a younger audience. I was responsible for developing a full visual identity that communicates trust, clarity, and modernity.
The process began with the creation of a clean, versatile logo, designed to work seamlessly across both digital and print platforms. I then defined a professional color palette, paired with a clear and consistent typographic system.
Once the visual identity was established, I applied it across a range of branded materials — from wearable merchandise (such as T-shirts and tote bags) to non-wearable items (including pens, notebooks, and mugs). Every item was designed with attention to detail and brand consistency.
The goal was to build a strong, flexible brand system that could adapt to both educational and corporate contexts, while remaining visually memorable.
